Background:
Mike brings more than 30 years marketing, sales and business development experience to the Business Adviser role for the Clean Technology Innovation Centre.
Over the past 16 years, Mike has held senior management positions within Australian and foreign-owned SMEs in the information technology, telecommunications and solar power industries. During this time, he was responsible for formulating and implementing marketing strategies which successfully took innovative, Australian-developed products into new markets in Australia, Asia, America and Europe.
Having worked for public and private organisations, Mike possesses a strong commercial acumen. He has a talent for understanding complex technologies and is experienced at launching new products locally and overseas. Mike also has substantial experience working with industry analysts, large clients and other key stakeholders to understand market landscapes, uncover key trends and evaluate market opportunities.
Mike thrives on working with company owners and directors to understand their business, clarify their primary objectives, uncover key challenges and help maximise their opportunities. He brings a strategic mindset with hands-on expertise, to develop practical solutions to complex business issues.
These diverse management skills and a proven track record in marketing Australian products and services in international markets means Mike is well placed to assist clean energy SMEs to improve their performance.